Across the Board← Projects
Across the Board
Across the Board specialises in connecting gym facilities and personal trainer with people that want to start their fitness journeys. This is done through various relaxed social events for everyone to enjoy. The idea spawned from conversations I had with customers working in sports retail.
Unfortunately, the current imagery surrounding gyms and fitness facilities showcase that working out is more about vanity than self-care. This has created a dilemma where some people feel like they to ‘get fit’ before they’ve even started. Across the Board is defined as “applying to all, embracing or affecting all classes and categories”.
Health and fitness is for everyone of all different shapes and sizes and different fitness levels.