A Communication of Culture

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A Communication of Culture

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Taveuni Green is a coconut oil product made in Fiji by my Aunt. Now re-banded as Taveuni Niu Oil, the brand identity uses cultural-oriented design to communicate the rich culture and stories of Fiji. The visual branding and packaging represents the legend of the Shark God, Dakuwaqa, who protects the reef and still swims the waters of Fiji today.