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Tide is a campaign which utilises visual communication and rhetorical image theory to target its intended audience to take part in an engaging storytelling campaign.

Tide’s aim is to persuade the audience emotionally in order to reflect upon the issue of single use plastic refuse in our ocean. Tide utilises minimalist design elements within its posters and brochures while encouraging the public to post the advertisements on their social media platforms with the #Tidetochange.

Tide’s goal is to motivate people to view their behaviours differently and adapt them accordingly to live a healthy life on a healthy planet.