A World Without

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A World Without

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Shifting Baseline Syndrome describes the incremental lowering of human environmental expectations. This is a result of each new generation defining what is ’normal’ according to their current environmental conditions. The acceptable environmental thresholds are lowered with each generation.

A World Without combats these misconceptions by highlighting the rapidly declining state of our planet in comparison to animal lifespans. For example, The oldest turtle has never known a world without plastic.
Shifting Baseline Syndrome is increasingly recognised as one of the fundamental obstacles to addressing a wide range of today's global environmental issues.