A World Without← Projects
A World Without
Shifting Baseline Syndrome describes the incremental lowering of human environmental expectations. This is a result of each new generation defining what is ’normal’ according to their current environmental conditions. The acceptable environmental thresholds are lowered with each generation.
A World Without combats these misconceptions by highlighting the rapidly declining state of our planet in comparison to animal lifespans. For example, The oldest turtle has never known a world without plastic.
Shifting Baseline Syndrome is increasingly recognised as one of the fundamental obstacles to addressing a wide range of today's global environmental issues.